Recovering low-rank matrices from incomplete observations is a fundamental problem with many applications, especially in recommender systems. In theory, under certain conditions, this problem can be solved by convex or nonconvex relaxation. However, most existing provable algorithms suffer from superlinear per-iteration cost, which severely limits their applicability to large-scale problems. In this paper, we propose a novel fuzzy double trace norm minimization (DTNM) method for recommender systems. We first present a tractable DTNM model, in which we can integrate both the user social relationship and the user reputation information using a fuzzy weighting way and coupling fuzzy matrix factorization. In essence, our model is a Schatten-<inline-formula><tex-math notation="LaTeX">{1/2}</tex-math> </inline-formula> quasi-norm minimization problem. Moreover, we develop two efficient augmented Lagrangian algorithms to solve the proposed problems, and prove the convergence of our algorithms. Finally, we investigate the empirical recoverability properties of our model and its advantage over classical trace norm. Extensive experimental results on both synthetic and real-world data sets verified both the efficiency and effectiveness of our method compared with the state-of-the-art algorithms.