For the analysis of the process of partial demagnetization of permanent magnets (PMs) in electric machines, a field model of coupled electromagnetic and thermal phenomena was proposed. In the proposed approach the non-linearity of the magnetic circuit, the effect of temperature on the magnetic, electrical and thermal properties of the materials as well as the developed method for modeling the process of partial demagnetization of the PMs were taken into account. In order to verify the usefulness and effectiveness of the developed algorithm as well as software for analyzing the impact of temperature and the process of partial demagnetization of the magnets on the operation of a PM motor, the results of calculations were compared with the results of experimental studies. The experimental tests were carried out on a specially designed and constructed measuring test stand. The results of the research on the process of partial demagnetization of magnets in the line start permanent magnet synchronous motor (LSPMSM) are presented and the conclusions resulting therefrom have been formulated.