This article provides a foundation for future marketing research on sustainable consumption through the application of three prominent theoretical perspectives of consumer behavior: responsible consumption, anti-consumption, and mindful consumption. This article considers how each perspective can help researchers better understand how consumers can engage in sustainable consumption practices, and develops insights that emerge from the simultaneous examination of multiple theoretical perspectives. •Sustainable consumption theories are reviewed.•Sustainable consumption is predicated on anti-, responsible, and mindful consumption.•Simultaneous examination of multiple theoretical perspectives are explored.•Implications for sustainable consumption theories are discussed.