Between the nineteenth and early twentieth centuries, large-scale afforestation projects were undertaken in the Swiss Prealps. The Swiss stone pine ( Pinus cembra L.), an emblematic alpine tree with important economic potential, conservation value and ecological relevance, was one of the species used in these afforestation efforts. We investigated the distribution and site characteristics of all known natural populations and planted stands in the canton of Fribourg (Switzerland). Between 1885 and 1952, artificial afforestation was carried out in the mountainous regions of the canton of Fribourg. Nearly 450,000 seedlings of P. cembra were planted. One century later, only approximately 650 trees survived (0.15% of all planted trees). Moreover, no natural regeneration can be observed in the afforested stands. Since no known harvest activities were undertaken in these planted stands, the whole afforestation campaign of P. cembra in the canton of Fribourg can be described as a failure. Possible causes are investigated and discussed. In this region, P. cembra occurs naturally only in particular microrefugia with markedly rough topography. We argue that the lack of knowledge or consideration of the ecology of the species at a local scale can be an important factor leading to this failure. In the actual context of large-scale afforestation projects anticipating and mitigating the negative effects of global warming, our study highlights the importance of a precise understanding of species ecology and regional conditions.