This study explores the factors that influence women's involvement in entrepreneurship, specifically focusing on the role of passion. Women with a strong interest and talent in entrepreneurship are more likely to engage in and benefit from entrepreneurial activities. This study uses quantitative approach. The quantitative approach was by distributing questionnaires to 261 female entrepreneurs. The findings suggest that passion is crucial in women's decision to pursue entrepreneurship. Women naturally inclined towards entrepreneurship are more likely to seek out opportunities in the field and derive benefits from them. Additionally, passion can motivate women to persevere and overcome challenges in entrepreneurship. Women's involvement in entrepreneurship also has a positive impact on their family's income. Through entrepreneurship, women can earn additional income that helps to improve their family's standard of living and meet economic needs. Furthermore, involvement in entrepreneurship offers women opportunities to develop skills and gain experience in the field. In conclusion, this study highlights the importance of passion in women's involvement in entrepreneurship and how it can lead to positive outcomes for their families. Thus, awareness and support from family, society, and the government are necessary to encourage more women to engage in entrepreneurship.