Soil organic matter (SOM) is a key property determining soil functions and a major form of carbon stored in soil. Understanding the spatial and temporal variability of SOM and the driving forces responsible for spatial and temporal changes is important to assess regional soil quality and carbon sequestration potential and, particularly, to establish better practices for land use and management. We evaluated the spatio‐temporal change in SOM content from 1979–1982 to 2006 and its driving forces in Jiangsu Province, East China, using geostatistics. The results showed that mean SOM content increased from 16.60 ± 8.50 to 18.31 ± 8.32 g/kg over a 26‐yr period. The maps of SOM generated by ordinary kriging represented the increasing trend from north to south across the province in the two periods. The level of SOM in 1979–1982 affected the pattern of change: the SOM increasing in areas initially with a small content while decreasing in areas having a large content. The map of SOM change showed that the rate of increase decreased from north to south within the province. Increased fertilizer application promoted crop production with more residual biomass being retained in the soil, which resulted in increased SOM content. Land use changes to paddy, upland or forest improved SOM content, whereas abandoning land reduced SOM content.