India emerged as the ninth –largest aviation market globally, with more than 120 operational airports, notably 34 internationally operating, complemented by increasing arguments and counterarguments regarding the aviation's contribution to the climate change. There is an urgent need to assess, investigate and evaluate different airlines operating in India, incorporate various mitigation methods into their business models. This paper classifies and scrutinizes the actions that airlines are implementing and communicating through their websites with respect to their responsibility and their views regarding the environmental implications arising due to the air travels. This paper uses the data available on the internet like the airline's websites, their annual reports and the media through which the airlines communicate. The data is analyszed using frame analysis and by employing the NVivo software, which does a qualitative analysis of various sustainable initiatives adopted by major airlines and characterizes them into several themes. It helps us to identify the areas of aviation where sustainable efforts are being made, as well as how to expand the themes in the coming years to make aviation greener and much more sustainable.