Display omitted Generic cosmetic creams (oil-in-water emulsions) were prepared using dry Bacterial Cellulose and Carboxymethyl Cellulose (BC:CMC) to study the possibility of partially or completely replacing surfactants, while ensuring a long-term stability and the required organoleptic characteristics. BC:CMC was benchmarked against two hydrocolloidal Avicel products (PC-591 and PC-611), commonly used as thickeners and stabilizing aids in cosmetics production. The emulsions were then characterized regarding storage stability, rheology, texture and microscopic features. The full replacement of 5.5 % surfactants with only 0.75 % BC:CMC consistently showed similar results to those obtained with surfactants, namely concerning viscosity and texture. Although producing emulsions with larger oil droplets, BC:CMC provided for a very effective stabilization through a Pickering effect and by structuring the continuous phase. The more effective Avicel tested (PC-591) required a higher concentration (1.5 %) to achieve similar rheological profile but was ineffective in stabilizing the oil phase in a surfactant-free formulation with the adopted protocol. By replacing surfactants, dry BC:CMC matches a strong market need since both end users and manufacturers increasingly seek natural ingredients for cosmetic formulations.