Food hazards can appear at any stage of global food supply chains, making it essential to define critical control points to capture the data about ingredients, manufacture and dates-certain (sell-by, use-by), etc., and provide it in a transparent manner to supply chain participants and consumers. The government of Taiwan has appointed a non-profit research organization to conduct a pilot project to launch a potential national-wide food traceability system to increase the intangible value of purchased food and to enhance food safety. This paper discusses a financially viable business model for a Radio Frequency Identification (RFID) application to a food traceability system. We conduct a case study of RFID implementation in the chain of convenience stores in Taiwan. The Taiwanese experiment may have implications for policy-makers, industry and public health officials elsewhere.