Information technologies have become an existential part of business organizations, with much of their operations being carried out through specific ICT tools. The COVID-19 pandemic has highlighted the need for digitalisation both in business entities and in other types of organization/institutions, with the use of different technologies being a preferred option for decision-makers to shape new business architectures/options to solve problems. The extent to which such technologies are integrated into technical infrastructures depends on the strategy implemented by top management. From this perspective, it becomes a necessity to outline a digital strategy that directs the company to reconfigure its organizational architecture by adopting information technologies. The issues of resource efficiency, time reduction and maintaining competitiveness continue to occupy an important position in the long-term development policies of business organizations. The new business environment, dominated by technology, constant change and uncertainty, has highlighted the need to develop different businesses based to a greater extent on equipment and automated operations. As a result, terms such as artificial intelligence, big data, industry 4.0, smart cities, smart businesses, intelligent firms have become commonplace in everyday language, both in companies and in other types of institutions/organizations.