E-viri
Odprti dostop
-
TAKAHIRO, Norihiko
Corporate Communication Studies, 2021, Letnik: 25Journal Article
Any organizational communication activities – whichever it is for the effort of public relations or marketing communications – are the interaction between two actors or among three or more entities. Words, images and any expressions that actors exchange are not always to lead receivers’ understandings that senders of message expect. There lay context issues between actors that prevent effective communications, because each actor might live in each different contexts that enable them their own interpretation. So, any practitioners of organizational communications need to understand how context works in interpretation and how it makes communication more dynamic than we understand.
