Assessing Reception and Individual Responses to Media Messages: Relevance, Computer Techniques, Quality and Analysis of Real-Time Response Measurements

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Assessing Reception and Individual Responses to Media Messages: Relevance, Computer Techniques, Quality and Analysis of Real-Time Response Measurements

Jürgen MAIER

ESSACHESS, 07/2013, Letnik: 6, Številka: 11

Journal Article

Media messages have an important impact on political attitudes and behavior. Hence, the question arises - how is media content received at an individual level? This question is difficult to investigate with the social science research methods currently available. Measuring an individual’s real-time reaction to auditory or visual media content using computers, i.e. real-time response (RTR) measurement, can be a fruitful approach to address the question. This article describes various RTR techniques, discusses the reliability and validity of RTR measurements and outlines strategies on how to analyze RTR data.

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Dostop do baze podatkov JCR je dovoljen samo uporabnikom iz Slovenije. Vaš trenutni IP-naslov ni na seznamu dovoljenih za dostop, zato je potrebna avtentikacija z ustreznim računom AAI.

Leto	Faktor vpliva		Izdaja		Kategorija		Razvrstitev
Leto	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

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