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Knjižni vplivneži na slovenskem spletu : magistrsko deloCvetič Mlakar, TajdaMagistrska naloga skuša raziskati pojav knjižnega influencerstva na slovenskem spletu in t. i. knjižnih vplivnežev. Najprej razišče sam pojav vplivnostnega marketinga in družbenih medijev, ki so ... popolnoma spremenili način komuniciranja blagovnih znamk ter s tem tudi ponudnike blaga in storitev. Komunikacija je z njihovo pomočjo postala dvosmerna, javna ter tudi bolj ciljna. Z množično uporabo družbenih medijev so se začeli uveljavljati tudi vplivneži, posamezniki, ki so zelo vešči upravljanja družbenih omrežij in imajo nek doseg sledilcev. Za jedro naloge postavi knjižne blogerje in slovenski knjižni trg. S pomočjo anketnega vprašalnika in strukturiranega intervjuja razišče njihovo sodelovanje s slovenskimi založbami in ugotavlja, v okviru katerih modelov delujejo ter v kakšni meri opravljajo funkcije drugih knjižnih posrednikov, kot so kritiki, oglaševalci in drugi akterji založništva, ki skrbijo za ojačevanje knjig. Naloga odgovori tudi na ključni vprašanji, ali se knjižni blogerji istovetijo z vplivneži in ali vidijo svoje delo kot oglaševanje knjig.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [T. Cvetič Mlakar], 2022Language - slovenianCOBISS.SI-ID - 126130435
Author
Cvetič Mlakar, Tajda
Other authors
Blatnik, Andrej, 22.5.1963-
Topics
Družbena omrežja |
Knjigotrštvo |
Slovenija |
Magistrske naloge |
knjižni blogi |
knjižni vplivneži |
ojačevanje knjig |
oglaševanje knjig |
bolonjske magistrske naloge |
book blogs |
book influencers |
book advertisment
Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Arts, Central Humanities Library, Lj. | Ljubljana | FFLJ |
reading room 1 cop.
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|
National and University Library, Ljubljana | Ljubljana | NUK |
reading room 1 cop.
|
Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Cvetič Mlakar, Tajda | |
Blatnik, Andrej, 22.5.1963- | 32844 |
Source: Personal bibliographies
and: SICRIS
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