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Combatting climate change through message framing? : a real behavior experiment on voluntary carbon offsettingRopret Homar, Aja ; Knežević Cvelbar, LjubicaFindings from behavioral economics suggest the currently low take-up of voluntary carbon offsets (VCOs) could be increased by changing the way choices are presented. In this article, we lean on ... prospect theory to test the effect of loss framing on air traveler's VCO behavior and whether this contrasts with attitudes and behavioral intentions. Borrowing from experimental economics, we conduct an incentive-compatible online experiment with a real-effort task. We find that under certain conditions a loss-framed VCO message leads to higher likelihood of offsetting, indicating some presence of loss aversion. The results also reveal a substantial attitude-behavior gap and intention-behavior gap, previously postulated to be particularly strong in the tourism setting but not yet quantified. Importantly, 28% of participants with a negative attitude toward VCOs chose to offset nonetheless, indicating positive attitudes are not a pre-requisite for behavior, as hitherto stipulated. Practical, theoretical, and methodological implications of the findings are discussed.Source: Journal of travel research. - ISSN 0047-2875 (Vol. 63, iss. 4, Apr. 2024, str. 883-903)Type of material - article, component partPublish date - 2024Language - englishCOBISS.SI-ID - 155243267
Author
Ropret Homar, Aja |
Knežević Cvelbar, Ljubica
Topics
turizem |
okolje |
vedenje potrošnikov |
trajnostni razvoj |
tourism |
environment |
consumer behaviour |
sustainable development
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Ropret Homar, Aja | 51894 |
Knežević Cvelbar, Ljubica | 26020 |
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