ALL libraries (COBIB.SI union bibliographic/catalogue database)
-
Trženje pravnih storitev : diplomsko deloDelić, TejaDiplomsko delo obravnava tematiko trženja pravnih storitev oziroma trženjski splet v primeru pravnih storitev. Uvod predstavi opredelitev obravnavane teme, namen in cilj diplomskega dela ter ... metodologijo dela. Sledi predstavitev zgodovine odvetništva oziroma opis prvega slovenskega zakona o odvetništvu. V nadaljevanju je opredeljen pojem trženja, opisane pa so njegove značilnosti, kakovosti in tveganja. Sledita opis koncepta trženjskega spleta storitev 7P in predstavitev tega, kako se pravne storitve odražajo v storitvenem procesu. V naslednjem poglavju so predstavljeni pojem pravnih storitev, prihodnost pravnih storitev ter odvetniške in pravne storitve gospodarskih subjektov. Sledi predstavitev pravnih virov, zakonov in predpisov, ki omejujejo, določajo ter opredeljujejo dela in načela opravljanja dela pravnih storitev. V tem sklopu sta predstavljena tudi pojem oglaševanja in njegov vpliv na oglaševanje pravnih storitev. V raziskovalnem delu so predstavljene najuspešnejše odvetniške pisarne in družbe v Sloveniji, njihova kakovost dela in poslovanje. Sledita primerjava uspešnosti poslovanja in poslovnih izidov predstavljenih odvetniških pisarn in družb v letu 2016 in predstavitev tega, kako je uspešnost poslovanja odvetniških pisarn povezana z oglaševanjem. V sklepu diplomskega dela so interpretirani rezultati trženjskega spleta storitev 7P in njihov pozitiven ali negativen vpliv na predstavljene odvetniške pisarne, s pomočjo česar je podan odgovor na raziskovalno vprašanje, ali koncept trženjskega spleta po metodi 7P pozitivno vpliva na posamezne odvetniške pisarne.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [T. Delić], 2017Language - slovenianCOBISS.SI-ID - 2053187510
Author
Delić, Teja
Other authors
Aver, Boštjan
Topics
trženje |
pravne storitve |
oglaševanje |
odvetniki |
diplomske naloge |
bolonjski program
Library/institution |
City | Acronym | For loan | Other holdings |
---|---|---|---|---|
University Library of the New University, Ljubljana | Ljubljana | UKNU |
outside loan 1 cop.
|
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
If the library membership card is not in the list,
add a new one.
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Delić, Teja | |
Aver, Boštjan | 27849 |
Source: Personal bibliographies
and: SICRIS
Select pickup location:
Material pickup by post
Delivery address:
Address is missing from the member's data.
The address retrieval service is currently unavailable, please try again.
By clicking the "OK" button, you will confirm the pickup location selected above and complete the reservation process.
By clicking the "OK" button, you will confirm the above pickup location and delivery address, and complete the reservation process.
By clicking the "OK" button, you will confirm the address selected above and complete the reservation process.
Notification
Automatic login and reservation service currently not available. You can reserve the material on the Biblos portal or try again here later.
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
Pickup location | Material status | Reservation |
---|
Reservation in progress
Please wait a moment.
Reservation was successful.
Reservation failed.
Reservation...
Membership card:
Pickup location: