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Tržno vrednotenje tradicionalnih sirov v Sloveniji = Perception of the traditional cheese in SloveniaOgorevc, Kristina, 1981- ; Kuhar, Aleš, 1974-V Sloveniji obstaja pet tradicionalnih sirov (nanoški, bovški, kraški ovčji mohant in tolminc), zaščitenih s pomočjo uredne EEC 51011/2006 na nacionalni ravni, vendar sta le dva od navedenih (nanoški ... ter tolminc) prisotna na širšem slovenskem trgu. Velja prepričanje, da tudi v Sloveniji potrošniki posvečajo večjo pozornost kakovostnim kmetijskim živalskim izdelkom, izvoru porekla ter pristnosti. Istočasno politika kakovosti ponuja proizvajalcem dobro orodje za promocijo ter večjo moč pri nastopu na trgu. Ugotavljajli smo potrošnikovo poznavanje, vedenje ter sprejemljivost posebnih kmetijskih izdelkov ter faktorje, ki vplivajo na potrošnikovo sprejemljivost ter vedenje. Analize so bile opravljene s pomočjo kvalitativne metode (fokusne skupine) in kvantitativne metode (vprašalnik). Dobljene podatke smo obdelali s pomočjo metod opisne statistike ter grafov. Poznavanje posebnih kmetijskih izdelkov ni tako dobro kot smo pričakovali, vendar je percepcija potrošnikov do tovrstnih izdelkov pozitivna. Raziskava je pokazala, da sta od zaščitenih izdelkov najbolj poznana kraški pršut in prekmurska gibanicva. Od zaščitenih sirov pa potrošniki najbolje poznajo sir tolminc in bovški ovčji sir, sledi nanoški sir. Mohant je skupaj s šebrejskim želodcem, proto povitico in belokranjsko povitico med najmanj poznanimi izdelki. V Sloveniji obstaja potencial za nadaljne raziskovanje ter promocijo posebnih izdelkov višje kakovosti.Source: Slovensko kmetijstvo in podeželje v Evropi, ki se širi in spreminja (Str. 183-193)Type of material - conference contributionPublish date - 2007Language - slovenianCOBISS.SI-ID - 2262408
Author
Ogorevc, Kristina, 1981- |
Kuhar, Aleš, 1974-
Topics
mlečni izdelki |
tradicionalni siri |
trženje |
ankete |
Slovenija
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Ogorevc, Kristina, 1981- | ![]() |
Kuhar, Aleš, 1974- | 19316 |
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