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Segmentacija strank v bančnem sektorju s pomočjo podatkovnega rudarjenja : diplomsko deloJusić, HusoDiplomsko delo obravnava segmentacijo strank s pomočjo podatkovnega rudarjenja ter opredeljuje relevantne metode in podatke, ki so pomembni za segmentacijo v bančnem sektorju. Obdobje hitrega razvoja ... tehnologije in naprednih analitičnih orodij zahteva nenehno prilagajanje ponudbe potrošnikom ter analize njihovih potreb in navad. Poleg številnih prednosti, ki smo jih zahvaljujoč napredku tehnologije deležni, se soočamo tudi s številnimi izzivi. V bančništvu je to vidno predvsem v pogostih zlorabah in goljufijah, ki se jim banke vsakodnevno skušajo izogniti ter jih preprečiti. Velikega števila strank ne moremo obravnavati individualno, zato je segmentacija v bančništvu izjemno pomembna in bankam omogoča prilagajanje ponudbe strankam na podlagi njihovih skupnih karakteristik. V empiričnem delu diplomskega dela sem prikazal primer segmentacije strank na podlagi demografskih značilnosti. Uporabil sem k-means metodo grozdenja, ki je ena izmed najbolj pogosto uporabljenih metod za segmentacijo strank. Dobljene grozde sem opisal in opredelil ključne karakteristike posameznikov, ki določenemu grozdu pripadajo ter kakšne storitve lahko banka posameznikom znotraj teh grozdov ponudi.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [H. Jusić], 2020Language - slovenianCOBISS.SI-ID - 23654147
Author
Jusić, Huso
Other authors
Škulj, Damjan
Topics
Banke |
Banks |
Potrošniki |
Consumers |
Tehnologija |
Technology |
Diplomska dela |
Graduate theses |
segmentacija |
podatkovno rudarjenje |
bančništvo |
grozdenje |
segmentation |
data mining |
banking |
clustering
Library/institution |
City | Acronym | For loan | Other holdings |
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FSS, J. Goričar Central Social Sciences Library, Ljubljana | Ljubljana | ODKLJ |
not for loan 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Jusić, Huso | |
Škulj, Damjan | 19505 |
Source: Personal bibliographies
and: SICRIS
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