Strategic brand management : building, measuring and managing brand equity

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Strategic brand management : building, measuring and managing brand equity

Keller, Kevin Lane, 1956- ; Swaminathan, Vanitha

Type of material - book ; adult, serious

Edition - 5th ed., global ed.

Publication and manufacture - Harlow, England [etc.] : Pearson, cop. 2020

Language - english

ISBN - 978-1-292-31496-9; 1-292-31496-6

COBISS.SI-ID - 42764035

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Author
Keller, Kevin Lane, 1956- | Swaminathan, Vanitha

Availability in libraries

Library/institution	City	Acronym	For loan
Faculty of Economics and Business, Maribor	Maribor	EPF	outside loan 3 cop.
EF, Central Economic Library, Ljubljana	Ljubljana	CEKLJ	outside loan 1 cop.
University of Primorska University Library	Koper - Capodistria	UPUK	outside loan 1 cop.
FSS, J. Goričar Central Social Sciences Library, Ljubljana	Ljubljana	ODKLJ	reading room 1 cop.

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Keller, Kevin Lane, 1956-
Swaminathan, Vanitha

Source: Personal bibliographies and: SICRIS

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