-
Principles and practice of marketingJobber, David, 1947-Type of material - textbook ; adult, seriousEdition - 4th ed.Publication and manufacture - London [etc.] : McGraw-Hill, cop. 2004Language - englishISBN - 0-07-710708-XCOBISS.SI-ID - 512385649
Author
Jobber, David, 1947-
Topics
Marketing |
Marketing |
Europe |
Case studies |
marketing |
spletno trženje |
direktni marketing |
marketinško planiranje |
tržno okolje |
segmentacija trga |
pozicioniranje trga |
potrošniki |
kupci |
življenjski cikel izdelka |
cene |
razvijanje izdelkov |
oglaševanje |
osebna prodaja |
prodajni management |
distribucija |
konkurenca |
konkurenčne prednosti |
tržne storitve |
mednarodno trženje
Library/institution |
City | Acronym | For loan | Other holdings |
---|---|---|---|---|
University of Novo mesto | Novo mesto | VSUPNM |
outside loan 2 cop.
|
|
IEDC - Bled School of Management | Bled | IEDCBL |
outside loan 1 cop.
|
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Jobber, David, 1947- |
Select pickup location:
Material pickup by post
Notification
Subject headings in COBISS General List of Subject Headings
Select pickup location
Pickup location | Material status | Reservation |
---|
Please wait a moment.