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Sprachliche und nicht-sprachliche Strategien am Beispiel der Marketingkampagne für Aldi Süd = Jezikovne in nejezikovne strategije na primeru marketinške kampanje za Aldi Süd : diplomsko deloKlopčič, MonikaDiplomsko delo se ukvarja z jezikovnimi in nejezikovnimi strategijami na primeru marketinške kampanje za Aldi Süd ALDINATIVLOS. V teoretičnem delu so navedeni ključni pojmi, kot npr. frazem, ... tipografija, retorična figura, besedna igra, večpomenskost ter medbesedilnost, ki so bili potrebni za nadaljnjo empirično raziskavo. Cilj empiričnega dela je na podlagi celostne analize letaka omenjene kampanje ugotoviti, katere vrste jezikovnih in nejezikovnih strategij so bile pri tej kampanji največkrat uporabljene. Analiza je pokazala, da je glavna strategija, ki je bila pri tej kampanji uporabljena medbesedilnost, saj celotna kampanja vsebuje elemente, ki so prisotni pri političnih kampanjah. Poleg medbesedilnosti so največkrat uporabljene različne oblike frazemov, večpomenski izrazi ter druge besedne igre in retorične figure.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [M. Klopčič], 2018Language - german, slovenianCOBISS.SI-ID - 67814498
Author
Klopčič, Monika
Other authors
Polajnar, Janja
Topics
nemščina |
besediloslovje |
medbesedilnost |
oglaševanje |
frazeologija |
diplomska dela |
German language |
text linguistics |
phraseology |
advertising |
intertextuality |
theses
Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Arts, Central Humanities Library, Lj. | Ljubljana | FFLJ |
reading room 1 cop.
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Klopčič, Monika | |
Polajnar, Janja | 26214 |
Source: Personal bibliographies
and: SICRIS
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