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Spletno trženje pohištva : diplomsko delo = Intrnet furniture marketing : B. Sc. thesisGubanc, NežaNamen diplomskega dela je bil analizirati stanje in prodajo pohištva na spletu pred in med pandemijo COVID-19 ter izdelati izhodišča za spletno prodajo pohištva, ki je praviloma izdelano po naročilu ... (kuhinje, vgradne omare). Anketiranje smo opravili pred in med pandemijo; ugotavljali smo stanje nakupovanja pohištva prek spleta. Izvedli smo tri različne AHP analize, v katerih so sodelovali strokovnjaki s področja ekonomije in lesarstva. Z njimi smo preverjali primernost izdelkov za spletno prodajo, dejavnike, ki spodbudijo kupce v spletni nakup, in lastnosti dobre spletne trgovine. Na koncu smo opravili še primerjalno analizo, s katero smo preverili konkurenčnost preučevanega podjetja. Ugotovitve so nam pomagale pri pripravi izhodišč za spletno trgovino za prodajo enostavnih kosov pohištva in osnutka nakupovalnega obrazca za prodajo bolj zahtevnih kosov pohištva (kuhinje, vgradne omare).Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [N. Gubanc], 2021Language - slovenianCOBISS.SI-ID - 76773635
Author
Gubanc, Neža
Other authors
Oblak, Leon, 1966- |
Jošt, Matej, lesar |
Kropivšek, Jože
Topics
spletna prodaja |
pohištvena industrija |
AHP analiza |
benčmarking analiza |
anketa |
online sale |
furniture industry |
AHP analysis |
benchmarking analysis |
survey
Library/institution |
City | Acronym | For loan | Other holdings |
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BF, Department of Wood Science and Technology, Lj. | Ljubljana | BFLES |
reading room 1 cop.
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Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Gubanc, Neža | |
Oblak, Leon, 1966- | 13400 |
Jošt, Matej, lesar | 24295 |
Kropivšek, Jože | 16198 |
Source: Personal bibliographies
and: SICRIS
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