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Strateško komuniciranje v Finančni upravi Republike Slovenije [Elektronski vir] : magistrsko deloŠepec, AndrejkaMagistrsko delo predstavlja strateško komuniciranje in njegov pomen za doseganje ciljev organizacije. Namen dela je s pomočjo domače in tuje strokovne literature raziskati pojem in naloge strateškega ... komuniciranja. Z analizo sekundarnih virov smo proučili komuniciranje, strateško komuniciranje in komuniciranje z javnostmi. Z viri in deduktivno metodo dela smo raziskali komuniciranje v Republiki Sloveniji in v mednarodnem okolju, predstavili smo tudi Finančno upravo RS. Glavni cilj magistrskega dela je prikazati pomembnost strateškega komuniciranja splošno in proučiti možnosti strateškega komuniciranja v Finančni upravi RS. S proučevanjem dobrih praks pri vzpostavitvi strateškega komuniciranja v mednarodnem okolju (EU, NATO) smo podali predloge in določili smernice za vzpostavitev koncepta strateškega komuniciranja v Finančni upravi RS. Magistrsko delo je s proučitvijo aktualnih razmer na tem področju podlaga za oblikovanje koncepta strateškega komuniciranja. Na osnovi ugotovitev, analiz in pridobljenega znanja smo odgovorili na raziskovalno vprašanje in potrdili hipotezi. V zaključku naloge smo z združevanjem pridobljenega znanja in analize primerov podali zaključne ugotovitve na temo strateškega komuniciranja. V okviru ugotovitev so podani predlogi za vzpostavitev koncepta strateškega komuniciranja, na podlagi katere bi lahko Finančna uprava RS v javnosti vzpostavila večjo davčno pismenost, davčno moralo in kulturo ter s tem posledično zmanjšala sivo ekonomijo. Naloge in tehnike strateškega komuniciranja bo v nadaljnjih raziskovanjih treba še podrobneje proučiti, saj so v magistrskem delu služile le za predstavitev nalog in dejavnosti komuniciranja, ki bi jih preko koncepta strateškega komuniciranja morala zagotoviti strokovna služba za komuniciranje.Type of material - master's thesis ; adult, seriousPublication and manufacture - Kranj : [A. Šepec], 2021Language - slovenianCOBISS.SI-ID - 93762307
Author
Šepec, Andrejka
Other authors
Brožič, Liliana
Topics
komuniciranje |
strateško komuniciranje |
odnosi z javnostmi |
javnost |
komunikacijske kampanje
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Šepec, Andrejka | |
Brožič, Liliana | 39756 |
Source: Personal bibliographies
and: SICRIS
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