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Marketing theory challenges in emerging marketsEMAC CEE. Regional Conference (5 ; 2014 ; Katowice)Type of material - proceedings of conference contributionsPublication and manufacture - Katowice : Publishing House of the University of Economics ; Katowice : University of Economics, 2014Language - englishISBN - 978-83-7875-210-3COBISS.SI-ID - 22230502
Author
EMAC CEE |
Regional Conference
Other authors
Szymura-Tyc, Maja
Topics
trženje |
dežele v razvoju |
ekonomika prehoda |
potrošnik |
blagovne znamke |
promocija |
vedenje potrošnikov |
poslovno komuniciranje |
družbena odgovornost |
konference |
marketing |
developing countries |
transitional economics |
consumer |
trademarks |
promotion |
consumer behaviour |
business communication |
social responsibility |
conferences |
conferences
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Faculty of Economics and Business, Maribor |
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339.13 EMAC CEE 339.13 EMAC CEE |
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Database name | Field | Year |
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Szymura-Tyc, Maja | ![]() |
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