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BF, Dept. of Agronomy, Lj. (BFAGR)
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  • Wine queens : understanding the role of women in wine marketing
    Ramšak, Mojca, 1969-
    This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas ... and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also describedin light of marketing approaches used in the wine industry.The book concludeswith a thoughtful chapter on the role of objectification of women in profit seeking
    Type of material - scientific monograph ; adult, serious
    Publication and manufacture - Cham [etc.] : Springer, cop. 2015
    Language - english
    ISBN - 978-3-319-16660-5; 978-3-319-16661-2
    COBISS.SI-ID - 57407842

    Link(s):

    http://dx.doi.org/10.1007/978-3-319-16661-2

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    DOI

Reserve material at the desired pickup location.

Pickup location Material status Reservation
BF, Dept. of Agronomy, Lj.
available - outside loan, loan period: 1 months
Call number – location, accession no. ... Copy status
K 0000000039 RAMŠAK M. Wine queens K 39 RAMŠAK M. Wine queens available - outside loan, loan period: 1 months
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