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Stališča bralcev do oglaševanja v družbeno dobro na primeru Mladininih proglasov : magistrsko deloMiklavčič, Ajda, ekonomistkaType of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [A. Miklavčič], 2008Language - slovenianCOBISS.SI-ID - 17646566
Author
Miklavčič, Ajda, ekonomistka
Other authors
Žabkar, Vesna
Topics
trženje |
etika |
družbena odgovornost |
socialno trženje |
raziskave |
analiza |
case study |
tisk |
Mladina |
marketing |
ethics |
social responsibility |
social marketing |
research |
analysis |
case study |
press |
Mladina |
Mladina
Call number – location, accession no. ... |
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Skladišče II-3524- 0000002830 IN: 000221000 Skladišče II-3524- 2830 IN: 000221000 |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Miklavčič, Ajda, ekonomistka | |
Žabkar, Vesna | 15495 |
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