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Examining the potential of brand extensions vs. new brands in the video game industry : undergraduate thesisToplišek, ŽanType of material - undergraduate thesisPublication and manufacture - Ljubljana : [Ž. Toplišek], 2011Language - englishCOBISS.SI-ID - 20704998
Author
Toplišek, Žan
Other authors
Kolar, Tomaž, 1968-
Topics
zabavna industrija |
trženje |
prodaja |
blagovne znamke |
novi proizvodi |
razvoj |
strategija |
raziskave |
entertainment industry |
marketing |
sales |
trademarks |
new products |
development |
strategy |
research |
research
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Skladišče II-2151- 0000013929 IN: 000232825 Skladišče II-2151- 13929 IN: 000232825 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Toplišek, Žan | ![]() |
Kolar, Tomaž, 1968- | 16007 |
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