EF, Central Economics Library, Ljubljana (CEKLJ)
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The impact of self-congruity and evaluation of the place on WOM : perspectives of tourism destination residentsŠegota, Tina ; Chen, Ning (Chris) ; Golja, TeaResidents' voluntary word-of-mouth (WOM), especially positive WOM, is scarcely investigated. Since different human-place relationship factors influence residents' WOM, further understanding of how ... residents evaluate the place affects their voluntary behaviors is essential. Using PLS-based structural equation modeling, this study investigates the linkages between residents' self-congruity, place satisfaction, engagement, expectations, and WOM. Results based on 313 residents of Ljubljana (Slovenia) and Pula (Croatia) suggest that (1) place satisfaction and place expectations only directly affect one-to-one positive WOM; (2) actual and ideal self-congruities affect place satisfaction, engagement, and expectations; (3) place engagement has a substantial direct impact on both one-to-many and many-to-many WOM; and that (4) actual and ideal social self-congruities have a direct influence on many-to-many WOM. In general, this study adds to the literature by detailing how different WOMs are motivated by various factors via different psychological mechanisms.Source: Journal of travel research. - ISSN 0047-2875 (Vol. 61, iss. 4, 2022, str. 800-817)Type of material - article, component partPublish date - 2022Language - englishCOBISS.SI-ID - 64406019
Author
Šegota, Tina |
Chen, Ning (Chris) |
Golja, Tea
Topics
turizem |
okolje |
vedenje potrošnikov |
trajnostni razvoj |
tourism |
environment |
consumer behaviour |
sustainable development
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Database name | Field | Year |
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Šegota, Tina | 36388 |
Chen, Ning (Chris) | ![]() |
Golja, Tea | ![]() |
Source: Personal bibliographies
and: SICRIS
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