Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing

EF, Central Economics Library, Ljubljana (CEKLJ)

Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing

Ozimek, John

Type of material - scient. monogr.

Publication and manufacture - London : McGraw-Hill, 1993

Language - english

ISBN - 0-07-707766-0

COBISS.SI-ID - 6452198

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EF, Centralna ekonomska knjižnica, Ljubljana	available - outside loan, loan period: 1 months

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Skladišče 38166 IN: 000162937	available - outside loan, loan period: 1 months

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