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Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketingOzimek, JohnType of material - scient. monogr.Publication and manufacture - London : McGraw-Hill, 1993Language - englishISBN - 0-07-707766-0COBISS.SI-ID - 6452198
Author
Ozimek, John
Topics
direktno trženje |
trženje |
definicija |
baze podatkov |
informatika |
management |
geodemografija |
teorija |
vlada |
zakoni |
predpisi |
trgovina |
prodaja |
blagovne znamke |
case study |
merila |
analiza |
direct selling |
marketing |
definition |
data base |
informatics |
management |
geodemography |
theory |
government |
laws |
regulations |
trade |
sales |
trademarks |
case study |
criteria |
analysis
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