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Essentials of marketing researchZikmund, William G., 1943-Type of material - textbookPublication and manufacture - Fort Worth (TX) [etc.] : The Dryden Press : Harcourt Brace College Publishers, cop. 1999Language - englishISBN - 0-03-024356-4COBISS.SI-ID - 10247398
Author
Zikmund, William G., 1943-
Topics
Tržne raziskave |
Informacije |
Učbeniki za visoke šole |
Marketing |
Raziskave |
Učbeniki za visoke šole |
Internet (računalniško omrežje) |
Tržne raziskave |
Marketing miks |
Učbeniki za visoke šole |
Informacijski sistemi |
Marketinška strategija |
Človeški viri |
Učbeniki za visoke šole |
Informacijski sistemi |
Informacijski viri |
Elektronsko poslovanje |
Učbeniki za visoke šole |
Statistične metode |
Vzorčenje |
Determinante |
Učbeniki za visoke šole |
Statistične metode |
Podatkovne baze |
Tržni rezultati |
Učbeniki za visoke šole |
trženje |
marketing |
poslovni proces |
kvalitativna analiza |
tržne raziskave |
informacije |
informacijski viri |
informacijski sistemi |
vzorčenje |
opazovanje |
meritve |
statistično raziskovanje |
sistemi |
baze podatkov |
Internet |
računalniške mreže |
analiza |
spremenljivke |
tržna analiza |
poročila |
predstava |
učbeniki |
marketing |
business process |
quality analysis |
market research |
information |
information sources |
information systems |
sampling |
monitoring |
measurements |
statistical research |
systems |
data base |
data analysis |
Internet |
computer networks |
analysis |
variables |
market analysis |
reports |
presentation |
textbooks
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Faculty of Economics and Business, Maribor |
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339.13 ZIKMUND W. Essentials 339.13 ZIKMUND W. Essentials |
available - outside loan, loan period: 30 days
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339.13 ZIKMUND W. Essentials a 339.13 ZIKMUND W. Essentials a |
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Zikmund, William G., 1943- | ![]() |
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