Global applications of the internet of things in digital marketing

Faculty of Economics and Business, Maribor (EPF)

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Global applications of the internet of things in digital marketing

"This book will answer the questions on applications of IoT communications between marketers and consumers, how to monitor their interaction and what information should be given to the consumers. The ... book will provide benefits to marketers in building brand awareness to expand customer base and enter new markets, Generate leads for the business, To engage and provide valuable information, Generate sales via online or offline channels. The book links the industry with academia by providing useful insights on how to improve businesses' ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and physical customer experiences"--

Type of material - book ; adult, serious

Publication and manufacture - Hershey (PA) : IGI Global, 2023

Language - english

ISBN - 978-1-6684-8166-0; 978-1-6684-8167-7

COBISS.SI-ID - 182610947

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Other authors
Naim, Arshi, 1976- | Devi, Vairamani Ajantha, 1981-

Collection
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series

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Pickup location	Material status	Reservation
Faculty of Economics and Business, Maribor	available - outside loan, loan period: 30 days

Call number – location, accession no. ...	Copy status
339.13 GLOBAL Applications 339.13 GLOBAL Applications	available - outside loan, loan period: 30 days

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Naim, Arshi, 1976-
Devi, Vairamani Ajantha, 1981-

Source: Personal bibliographies and: SICRIS

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