Driving customer equity : how customer lifetime value is reshaping corporate strategy

Faculty of Economics and Business, Maribor (EPF)

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Driving customer equity : how customer lifetime value is reshaping corporate strategy

Rust, Roland T. ; Zeithaml, Valerie A. ; Lemon, Katherine N.

Type of material - profess. monogr

Publication and manufacture - New York [etc.] : The Free Press, cop. 2000

Language - english

ISBN - 0-684-86466-5

COBISS.SI-ID - 20107869

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Rust, Roland T. | Zeithaml, Valerie A. | Lemon, Katherine N.

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Faculty of Economics and Business, Maribor	available - outside loan, loan period: 30 days

Call number – location, accession no. ...	Copy status
658.8 RUST R. Driving 658.8 RUST R. Driving	available - outside loan, loan period: 30 days

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