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Marketing u društvu znanja i suvremenoj poslovnoj stvarnosti : zbornik sažetaka = Marketing in the knowledge society and contemporary business reality : book of abstracts = XX CROMAR Congress, 25-27 October, 2007Croatian Marketing Association. Congress (20 ; 2007 ; Rijeka)Type of material - proceedings ; adult, seriousPublication and manufacture - Rijeka : Ekonomski fakultet, 2007Language - croatian, englishISBN - 978-953-6148-63-9COBISS.SI-ID - 2361303
Author
Croatian Marketing Association |
Congress
Topics
Marketing |
Marketinška strategija |
Trženjski splet |
Hrvaška |
Mednarodna posvetovanja |
Ekonomske znanosti |
Marketing management |
Znanje vodenja |
Hrvaška |
Mednarodna posvetovanja |
marketing |
strategija trženja |
znanje |
komuniciranje |
poslovanje |
prodaja |
sodobnost |
tržne raziskave |
ekonomska znanost |
trženje |
teorija |
panoge dejavnosti |
trg |
vrednotenje |
pozicioniranje |
segmentacija |
upravljanje |
marketinški splet |
marketing mix |
potrošnik |
blagovne znamke |
konkurenca |
kupoprodaja |
nakup |
kongresi
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Faculty of Economics and Business, Maribor |
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339.13 CROATIAN Zbornik 339.13 CROATIAN Zbornik |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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