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Understanding marketing : a European casebookPhillips, Celia ; Pruyn, Ad ; Paule-Kestemont, MarieType of material - textbookPublication and manufacture - Chichester [etc.] ; New York : J. Wiley, cop. 2000Language - englishISBN - 0-471-86093-XCOBISS.SI-ID - 5248540
Author
Phillips, Celia |
Pruyn, Ad |
Paule-Kestemont, Marie
Topics
Ullman, Johan, Izumitelj |
Ortopedski pripomočki |
Stoli |
Študije primerov |
European Union |
Monetarne unije |
EURO |
Študije primerov |
Henkel |
Düsseldorf |
Združevanje podjetij |
Kozmetični izdelki |
Študije primerov |
Beiersdorf |
Hamburg |
Kozmetična industrija |
Nivea (blagovna znamka) |
Študije primerov |
Beiersdorf |
Hamburg |
Potrošniški interesi |
Tržna miselnost |
Študije primerov |
Schwarzkopf |
Združevanje podjetij |
Kozmetični izdelki |
Študije primerov |
Schwarzkopf |
Kozmetična industrija |
Poli Kur (blagovna znamka) |
Študije primerov |
Coca Cola Company |
Atlanta |
Pijače |
Pakiranje |
Študije primerov |
Coca Cola Company |
Atlanta |
Odpadni materiali |
PET (embalaža) |
Študije primerov |
Petrobank |
Bančno poslovanje |
Bančne storitve |
Poljska |
Študije primerov |
Marketing |
Europe |
Case studies |
Export marketing |
Europe |
Case studies |
Marketing |
Ponudba |
Mobilni telefoni |
Evropa |
Študije primerov |
Marketing |
Marketinška strategija |
Prodajni kanali |
Evropa |
Študije primerov |
Blagovne znamke |
Zaščitna imena |
Prodajne tehnike |
Evropa |
Študije primerov |
Madžarska |
Tržna struktura |
Pivo |
Študije primerov |
Češka |
Mednarodni marketing |
Pivo |
Študije primerov |
Poljska |
Blagovne znamke |
Svetovni trg |
Študije primerov |
marketing |
trženje |
strategija trženja |
blagovne znamke |
Evropa |
primeri |
case study |
podjetje |
združitve podjetij |
telefon |
telekomunikacije |
ponudba |
pospeševanje prodaje |
segmentacija |
mednarodni trg |
pijače |
živilska industrija |
pohištvena industrija |
kozmetika |
farmacevtska industrija |
naftna industrija |
krize |
konkurenca |
potrošnik |
varstvo potrošnikov
Reserve material at the desired pickup location.
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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Call number – location, accession no. ... |
Copy status |
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339.13 PHILLIPS C. Understanding 339.13 PHILLIPS C. Understanding |
available - outside loan, loan period: 30 days
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