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Marketing strategy and competitive positioningHooley, Graham J., 1951- ...Type of material - textbook ; adult, seriousEdition - 7th ed.Publication and manufacture - Harlow (Essex) : Pearson Education, cop. 2020Language - englishISBN - 978-1-292-27654-0COBISS.SI-ID - 66918659
Author
Hooley, Graham J., 1951- |
Nicoulaud, Brigitte |
Rudd, John M. |
Lee, Nick, 1968-
Topics
trženje |
strategija trženja |
tržna analiza |
potrošnik |
konkurenca |
pozicioniranje proizvoda |
strategija |
analiza |
marketing |
marketing strategy |
market analysis |
consumer |
competition |
positioning |
strategy |
anaysis
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Faculty of Economics and Business, Maribor |
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Call number – location, accession no. ... |
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339.13 MARKETING Competitive 339.13 MARKETING Competitive |
available - outside loan, loan period: 30 days
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Shelf entry
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Hooley, Graham J., 1951- | |
Nicoulaud, Brigitte | |
Rudd, John M. | |
Lee, Nick, 1968- |
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