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Faculty of Economics and Business, Maribor (EPF)
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  • The relationship between positioning factors and performance : the case of companies in Slovenia
    Snoj, Boris ; Petejan, Aleš
    Positioning forms the core of modern marketing theory and practice. How a company chooses to position itself and/or its products against competitors is central to its performance. In Slovenia there ... has been relatively little theoretical and almost no empirical research focused on the relationship between positioning factors and performance of companies in Slovenia. In the empirical part of the paper the results of the research of relationship between positioning factors and performance of companies in Slovenia will be presented testing the following hypothesis: Moderate positive relationship (r=0,4-0,6) exists between the average score of aggregate positioning factor and company performance items.
    Source: From transition to development : globalisation and political economy of development in transition economies : conference proceedings. Part 1-2 (Zv. 2, str. 757-766)
    Type of material - conference contribution
    Publish date - 2004
    Language - english
    COBISS.SI-ID - 7728924

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