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International business : strategy, management, and the new realititesCavusgil, S. Tamer, 1974- ; Knight, Gary A., Dr. ; Riesenberger, John R., 1948-Type of material - textbookEdition - International ed.Publication and manufacture - Upper Saddle River (New Jersey) : Pearson : Prentice Hall : Pearson Education, cop. 2008Language - englishISBN - 0-13-712833-9; 978-0-13-712833-4COBISS.SI-ID - 9586716
Author
Cavusgil, S. Tamer, 1974- |
Knight, Gary A., Dr. |
Riesenberger, John R., 1948-
Topics
International business enterprises |
Management |
International business |
Business environment |
Global business |
Marketing strategy |
International business enterprises |
Marketing |
International economic integration |
Human resource management |
Global economics |
Mednarodna podjetja |
Globalni trg |
Tuja vlaganja |
Učbeniki za visoke šole |
Mednarodna podjetja |
Tuja tržišča |
Poslovne priložnosti |
Učbeniki za visoke šole |
Globalna strategija |
Mednarodno upravljanje |
Lokalni potenciali |
Učbeniki za visoke šole |
Tržni mehanizem |
Mednarodni marketing |
Časovna perspektiva |
Učbeniki za visoke šole |
Mednarodno poslovanje |
Koncepcije |
Poslovna strategija |
Učbeniki za visoke šole |
Mednarodno poslovanje |
Povezanost |
Finančni vidik |
Učbeniki za visoke šole |
mednarodno poslovanje |
mednarodno podjetje |
internacionalizacija |
strategija |
poslovni proces |
poslovno okolje |
mednarodna kooperacija |
medkulturna komunikacija |
globalizacija |
mednarodni trg |
družbe |
mednarodna trgovina |
korporacije |
mednarodno ekonomsko sodelovanje |
neposredne tuje investicije |
distribucija |
uspešnost poslovanja |
trg |
lokalna skupnost |
vodenje |
licence |
franchising |
mednarodno trženje |
trženje |
marketing
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Faculty of Economics and Business, Maribor |
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339.94 CAVUSGIL S. International 339.94 CAVUSGIL S. International |
available - outside loan, loan period: 30 days
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339.94 CAVUSGIL S. International a 339.94 CAVUSGIL S. International a |
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Database name | Field | Year |
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Cavusgil, S. Tamer, 1974- | ![]() |
Knight, Gary A., Dr. | ![]() |
Riesenberger, John R., 1948- | ![]() |
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