Faculty of Arts, Lj. - all departments (FFLJ)
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Promocija knjig v knjigarni Konzorcij : diplomski seminarKorpar, AnaNamen vsake izdane knjige je najti publiko, ki bo to knjigo kupila in prebrala. Od knjižne police v knjigarni do domače knjižnice je dolga in zapletena pot. Tu imata ključni vlogi trženje in ... promocija, ki poskrbita, da je knjiga bralnemu občinstvu predstavljena na zanimiv in atraktiven način. Tako knjigarne, založbe in s knjigo povezani posamezniki z različnimi načini promocije, ki sem jih predstavila v nalogi, knjigo promovirajo in poskrbijo za dobro prodajo. V začetnem delu naloge je na kratko predstavljeno knjigotrštvo in izzivi s katerimi se sooča, našteti so načini promocije, podrobneje pa je opisano spletno oglaševanje. Drugi del naloge je posvečen promociji knjig v knjigarni Konzorcij. V času prakse v knjigarni sem z direktorico in nekaj zaposlenimi opravila pogovore, na podlagi katerih sem predstavila njihove načine promocije, med katere spadajo mesečne marketinške akcije, dogodki, tržno komuniciranje in sami zaposleni v knjigarni.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [A. Korpar], 2023Language - slovenianCOBISS.SI-ID - 164153347
Author
Korpar, Ana
Other authors
Kovač, Miha, 1960-
Topics
Knjigarne |
Promocija |
Diplomske naloge |
Knjige |
Promocija |
Diplomske naloge |
knjigotrštvo |
marketing |
prodaja knjig |
bolonjske diplomske naloge |
bookstores |
marketing |
bookselling
Shelf entry
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Korpar, Ana | |
Kovač, Miha, 1960- | 21645 |
Source: Personal bibliographies
and: SICRIS
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