Faculty of Arts, Lj. - all departments (FFLJ)
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Bralne in bralno-nakupne navade naročnikov verskega tiska : magistrsko deloMohar, TerezaMagistrska naloga temelji na opravljeni raziskavi med naročniki verskega tiska založb Celjska Mohorjeva družba in Ognjišče. Rezultate raziskave smo primerjali z raziskavo Knjiga in bralci V, ki je ... bila izvedena leta 2014. V našo raziskavo je bilo vključenih 181 udeležencev. Uporabljena metoda je bil anketni vprašalnik. Opravili smo tudi intervju z odgovornima osebama obeh založb; na podlagi teh dveh pogovorov smo predstavili njihove založniške usmeritve in načrte, na kratko pa smo opisali še zgodovino obeh založb. V primerjavi z raziskavo Knjiga in bralci V smo posebej izpostavili naslednja področja: razlike bralnih navad med spoloma, vpliv izobrazbe na branje in kupovanje knjig, izkazan interes za branje elektronskih knjig, najpogostejša prodajna pot knjig ter stanje domače knjižnice. Ugotovili smo podobnost med populacijo vseslovenske raziskave in vzorcem v naši raziskavi, opazili pa smo tudi nekatere specifične razlike. Ker založbi do sedaj nista imeli opravljenih nobenih natančnejših tovrstnih raziskav, smo se z magistrsko nalogo podali na relativno novo področje. Rezultati raziskave bodo lahko koristni napotki za obe založbi.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [T. Mohar], 2016Language - slovenianCOBISS.SI-ID - 63051874
Author
Mohar, Tereza
Other authors
Kovač, Miha, 1960-
Topics
Ognjišče |
Celjska Mohorjeva družba |
Založbe |
Knjižni trg |
Bralne navade |
Slovenija |
Magistrske naloge |
verski tisk |
bralno-nakupne navade |
slovenski knjižni trg |
bralne navade |
bolonjske magistrske naloge |
bolonjske magistrske naloge
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Mohar, Tereza | |
Kovač, Miha, 1960- | 21645 |
Source: Personal bibliographies
and: SICRIS
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