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Marketinški koncept v športnem sponzorstvu : doktorska disertacijaPavli, GašperType of material - dissertation ; adult, seriousPublication and manufacture - Ljubljana : [G. Pavli], 2017Language - slovenianCOBISS.SI-ID - 5084593
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Digitalna knjižnica Slovenije - dLib.siDostop z namenskih računalnikov v prostorih NUK
Author
Pavli, Gašper
Other authors
Lah, Marko |
Jurak, Gregor
Topics
marketing |
sponzorstvo |
šport |
športni marketing |
športno sponzorstvo |
marketinški koncept |
odnosi |
zadovoljstvo |
aktivacija sponzorstva |
imetnik športne lastnine |
dojemanje sponzorstva |
vzajemnost v sponzorskem razmerju |
model sponzorstva |
sport sponsorship |
marketing concept |
marketing relationship |
sponsorship satistaction |
sponsorship activation |
sport property |
sponsorship reciprocity |
sponsorship model
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Knjižnica dm 0000000521 IN: 320180028 Knjižnica dm 521 IN: 320180028 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Pavli, Gašper | |
Lah, Marko | 08714 |
Jurak, Gregor | 20405 |
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