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Destination marketing : an integrated marketing communication approachPike, StevenType of material - bookEdition - 1st ed.Publication and manufacture - Oxford ; Burlington (MA) : Elsevier/Butterworth-Heinemann, 2008Language - englishISBN - 978-0-7506-8649-5COBISS.SI-ID - 18282470
Author
Pike, Steven
Topics
Place marketing |
Tourism |
Marketing |
turizem |
turistična geografija |
trženje |
strategija trženja |
razvoj |
blagovne znamke |
poslovno komuniciranje |
odnosi z javnostjo |
tourism |
tourist geography |
marketing |
marketing strategy |
development |
trademarks |
business communication |
public relations |
public relations
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Faculty of Tourism, Brežice |
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prosti pristop 338.48 PIKE S. Destination IN: 020150086 prosti pristop 338.48 PIKE S. Destination IN: 020150086 |
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prosti pristop 338.48 PIKE S. Destination IN: 020150085 prosti pristop 338.48 PIKE S. Destination IN: 020150085 |
available - outside loan, loan period: 1 months
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prosti pristop 338.48 PIKE S. Destination IN: 020150084 prosti pristop 338.48 PIKE S. Destination IN: 020150084 |
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Pike, Steven | ![]() |
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