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Marketing : an introductionArmstrong, Gary M., Dr. ; Kotler, Philip, 1931-Type of material - textbook ; adult, seriousEdition - 11th, global ed.Publication and manufacture - Harlow : Pearson, cop. 2013Language - englishISBN - 0-273-76718-6; 978-0-273-76718-3COBISS.SI-ID - 13031585
Author
Armstrong, Gary M., Dr. |
Kotler, Philip, 1931-
Topics
Marketing |
Učbeniki za visoke šole |
marketing |
trženje |
strategija trženja |
potrošnik |
vedenje |
zadovoljstvo |
elektronsko poslovanje |
internet |
računalniške mreže |
vodenje |
kupci |
marketinški splet |
trg |
segmentacija |
cilj |
pozicioniranje |
konkurenčnost |
prednost |
proizvodi |
prodaja |
oglaševanje |
ekonomska propaganda |
promocija |
komuniciranje |
poslovno komuniciranje |
globalizacija |
mednarodno trženje
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International School for Social and Business Studies, Celje |
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Knjižnica Mednarodne fakultete 0000000339 ARMSTRONG, G. M. Marketing IN: 000002618 Knjižnica Mednarodne fakultete 339 ARMSTRONG, G. M. Marketing IN: 000002618 |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Armstrong, Gary M., Dr. | ![]() |
Kotler, Philip, 1931- | ![]() |
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