Services marketing : integrating customer focus across the firm

International School for Social and Business Studies, Celje (MFDPS)

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A. ; Bitner, Mary Jo

Type of material - textbook

Edition - 2nd, international ed.

Publication and manufacture - Boston (Mass.) [etc.] : Irwin : McGraw-Hill : McGraw-Hill Higher Education, cop. 2000

Language - english

ISBN - 0-07-116994-6; 0-07-231221-1

COBISS.SI-ID - 5954332

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Digital Library of the University of Maribor – DLUM

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Zeithaml, Valarie A. | Bitner, Mary Jo

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International School for Social and Business Studies, Celje	available - outside loan, loan period: 14 days

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Knjižnica Mednarodne fakultete 65 ZEITHAML V. A. Services ... IN: 000004067	available - outside loan, loan period: 14 days

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Zeithaml, Valarie A.
Bitner, Mary Jo

Source: Personal bibliographies and: SICRIS

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