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Services marketing : integrating customer focus across the firmZeithaml, Valarie A. ; Bitner, Mary JoType of material - textbookEdition - 2nd, international ed.Publication and manufacture - Boston (Mass.) [etc.] : Irwin : McGraw-Hill : McGraw-Hill Higher Education, cop. 2000Language - englishISBN - 0-07-116994-6; 0-07-231221-1COBISS.SI-ID - 5954332
Author
Zeithaml, Valarie A. |
Bitner, Mary Jo
Topics
Service industries |
Marketing |
Service industries |
Cross-cultural communication |
Customer services |
Customer relations |
Consumer behavior |
Marketing |
Marketing |
Usluge |
Učbeniki za visoke šole |
Marketing |
Zahteve |
Potrebe |
Učbeniki za visoke šole |
Storitve |
Storitvene dejavnosti |
Predstavitve |
Učbeniki za visoke šole |
Storitve |
Firme |
Profesionalizacija |
Učbeniki za visoke šole |
Tržno komuniciranje |
Komercialne storitve |
Integralni modeli |
Učbeniki za visoke šole |
Potrošniki |
Potrošniški interesi |
Zadovoljevanje |
Učbeniki za visoke šole |
Potrošniki |
Percepcija |
Pričakovanje |
Učbeniki za visoke šole |
Potrošniki |
Marketinška strategija |
Razumevanje |
Učbeniki za visoke šole |
storitve |
marketing |
trženje |
vodenje |
dejavnost |
integracija |
potrošnik |
strategija |
vedenje |
behaviorizem |
zaznavanje |
design |
oblikovanje |
tržne raziskave |
strategija trženja |
podjetje |
integracijski procesi |
standardi |
predstava
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Knjižnica Mednarodne fakultete 0000000065 ZEITHAML V. A. Services ... IN: 000004067 Knjižnica Mednarodne fakultete 65 ZEITHAML V. A. Services ... IN: 000004067 |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Zeithaml, Valarie A. | ![]() |
Bitner, Mary Jo | ![]() |
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