Wine queens : understanding the role of women in wine marketing

National and University Library, Ljubljana (NUK)

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Wine queens : understanding the role of women in wine marketing

Ramšak, Mojca, 1969-

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas ... and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also describedin light of marketing approaches used in the wine industry.The book concludeswith a thoughtful chapter on the role of objectification of women in profit seeking

Type of material - scientific monograph ; adult, serious

Publication and manufacture - Cham [etc.] : Springer, cop. 2015

Language - english

ISBN - 978-3-319-16660-5; 978-3-319-16661-2

COBISS.SI-ID - 57407842

Link(s):
http://dx.doi.org/10.1007/978-3-319-16661-2

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Ramšak, Mojca, 1969-

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SpringerBriefs in business

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Call number – location, accession no. ...	Copy status
GS I 748156 glavno skladišče	available - reading room

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Ramšak, Mojca, 1969-	14974

Source: Personal bibliographies and: SICRIS

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