Odnos med družbeno odgovornostjo podjetij, ugledom in zaupanjem : magistrsko delo
Šarabon Štojs, Lara
V današnjem času družbeno odgovorno ravnanje podjetij vedno bolj pridobiva na veljavi. Danes ni več dovolj zgolj strogo in striktno sledenje zakonskim obveznostim in minimalen vložek, ki bi zadostil ...potrebi po spoštovanju pravil in norm, povezanih z družbeno odgovornim ravnanjem. Danes se od podjetij v najrazličnejših panogah poslovanja pričakuje več, če želijo biti uspešna in priznana na dolgi rok. Pričakuje se aktivno udejstvovanje in inovativne rešitve ter zamisli, povezane z družbeno odgovornim ravnanjem.
V magistrskem delu sem raziskovala, kako družbena odgovornost vpliva na ugled in zaupanje podjetja pri potrošnikih in kako sta ugled in zaupanje povezana. Za preverjanje zastavljenih hipotez sem uporabila anketni vprašalnik in njegovo analizo ter prišla do zaključka, da družbeno odgovorno ravnanje podjetja pomembno vpliva na njegov ugled in na zaupanje vanj. Hkrati sem ugotovila tudi, da večji kot je ugled podjetja, večje je zaupanje vanj.
Type of material - master's thesis
; adult, serious
Publication and manufacture - Ljubljana : [L. Šarabon Štojs], 2022
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