Mitologizacija luksuznih blagovnih znamk na Instagramu : primer "Dream in Dior" : diplomsko delo

FSS, J. Goričar Central Social Sciences Library, Ljubljana (ODKLJ)

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Mitologizacija luksuznih blagovnih znamk na Instagramu : primer "Dream in Dior" : diplomsko delo

Koval, Valeriya

V svojem diplomskem delu se osredotočam predvsem na področje mitologizacije izbrane luksuzne blagovne znamke Dior na Instagramu v povezavi z medijatizacijo ter na področje sanjarjenja modernega ... potrošnika kot posledico. Skladno z raziskovalnimi vprašanji se opiram na znanstveno literaturo s področij mita, mode, luksuznega znamčenja, potrošne kulture, oglaševanja in medijev. S teoretičnim pregledom znanstvene literature in vpeljavo empiričnega primera, oglaševalske kampanje "Dream in Dior" na Instagramu, opišem postopke mitologizacije za izbrano luksuzno blagovno znamko, sklenem povezavo med mitologizacijo na Instagramu in medijatizacijo ter zaključim delo z razlago in vlogo procesa sanjarjenja modernega potrošnika preko konzumiranja promocijskih vizualnih podob.

Type of material - undergraduate thesis ; adult, serious

Publication and manufacture - Ljubljana : [V. Koval], 2023

Language - slovenian

COBISS.SI-ID - 169239811

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Repository of the University of Ljubljana – RUL

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Author
Koval, Valeriya

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Luthar, Breda

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Koval, Valeriya
Luthar, Breda	07633

Source: Personal bibliographies and: SICRIS

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