FSS, J. Goričar Central Social Sciences Library, Ljubljana (ODKLJ)
-
Marketinški vidiki trajnostnega turizma na primeru Savinjske regije [Elektronski vir] : magistrsko deloČasl Skok, ZalaTuristična industrija in storitve turističnega sektorja postajajo vedno bolj pomemben del nacionalnih gospodarstev. Nobena izjema ni razvoj turizma v Sloveniji, ki prav tako temelji na zaznavanju ... trajnosti in trajnostnih načel. Trajnostni turizem lahko predstavlja eno izmed konkurenčnih prednosti turističnih destinacij, hkrati pa razvoj trajnostnega turizma predstavlja tudi pravico lokalnega prebivalstva do kakovostnega življenjskega okolja. Magistrsko delo se osredotoča na marketinške vidike trajnostnega turizma, pri čemer je empiričen del osredotočen na Zgornjo Savinjsko regijo. Raziskovalno vprašanje se osredinja na trajnostne marketinške prijeme, ki se kažejo na konkretnih primerih glavnih in največjih ponudnikov v Zgornji Savinjski dolini. Empiričen del je sestavljen iz intervjujev s turističnimi ponudniki in razvojno agencijo, ki zastopa vseh sedem občin Zgornje Savinjske regije. Cilj magistrskega dela je raziskati, kako se trajnost dojema in povezuje z marketingom v turistično razvijajoči regiji Slovenije, kako se ponudniki zavzemajo za trajnost in kako razvojna agencija regije skrbi za opominjanje in poudarjanje pomena trajnosti v turizmu.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [Z. Časl Skok], 2023Language - slovenianCOBISS.SI-ID - 181227779
Author
Časl Skok, Zala
Other authors
Golob, Urša, 1977-
Topics
Turizem |
Ekološki razvoj |
Tržno komuniciranje |
Savinjska regija (Slovenija) |
Univerzitetna in visokošolska dela |
trajnost |
turizem |
marketing |
komuniciranje |
sustainability |
tourism |
marketing |
communication
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
| Year | Impact factor | Edition | Category | Classification | ||||
|---|---|---|---|---|---|---|---|---|
| JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP | |
Select the library membership card:
If the library membership card is not in the list,
add a new one.
DRS, in which the journal is indexed
| Database name | Field | Year |
|---|
| Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
|---|---|
| Časl Skok, Zala |  |
| Golob, Urša, 1977- | 28675 |
Source: Personal bibliographies
and: SICRIS
Select pickup location:
Material pickup by post
Delivery address:
Address is missing from the member's data.
The address retrieval service is currently unavailable, please try again.
By clicking the "OK" button, you will confirm the pickup location selected above and complete the reservation process.
By clicking the "OK" button, you will confirm the above pickup location and delivery address, and complete the reservation process.
By clicking the "OK" button, you will confirm the address selected above and complete the reservation process.
Notification
Automatic login and reservation service currently not available. You can reserve the material on the Biblos portal or try again here later.
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
| Pickup location | Material status | Reservation |
|---|
Reservation in progress
Please wait a moment.
Reservation was successful.
Reservation failed.
Reservation...
Membership card:
Pickup location:
More...
Subject Headings Textbook Zebra Research guides