Towards a flexible online mixed method design with a feedback loop
Lobe, Bojana ; Vehovar, Vasja
The notion of mixed methods design relates to the research studies that combine qualitative and quantitative approaches. However, most of these studies are tailored to specific research problem in a ...particular study and are typically limited to a fixed sequence of qualitative and quantitative approaches (e.g. qualitative interviews followed by a survey or vice-versa). This limitation historically arises from time, cost and logistic restrictions. As an alternative, we develop an general extension of fixed mixed method design by introducing a flexible feedback-loop so that several phases can be combined in a flexible order. In practice, such designs are now increasingly feasible within an information-communication technology environment, where online respondents are readily available for immediate participation. An online experiment combining interactive series of web surveys and in-depth web interviews was performed to compare this approach with standard two-phase designs involving mixed methods. The costs, timing, quality of finiding and experiences of researchers were systematically evaluated. In summary, the proposed approach proved to be very beneficial.
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