V diplomski nalogi je predstavljeno klasično poslovno komuniciranje ter poslovno komuniciranje z uporabo sodobnih načinov komuniciranja kot sta internet in elektronska pošta, mobilno ter elektronsko ...poslovanje. Izdelali smo anketni vprašalnik in z njim poskušali ugotoviti stopnjo in namen uporabe sodobnih komunikacijskih medijev v malih in srednje velikih podjetjih. Večino vprašalnikov so podjetja prejela po elektronski pošti in nanje tako tudi odgovorila ali po pošti, nekatera podjetja so želela prejeti pisni izvod, ki jim je bil naknadno poslan po pošti. Predstavili in analizirali smo rezultate empirične raziskave, ki smo jo izvedli med 100 malimi in srednje velikimi Slovenskimi podjetji različnih organizacijskih struktur in različnih dejavnosti, v času od aprila 2003 do oktobra 2003. Dobljeni podatke smo nato kodirali in elektronsko obdelali s statističnim programom SPSS. Rezultate smo grafično prikazali s programom Excel. Analiza podatkov je pokazala kako velikost organizacije vpliva na njeno poslovanje, stopnje vlaganja in različne pristope k elektronskemu poslovanju.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Nova Gorica : [S. Štrancar], 2004
Čitalnica D 0000000045 IN: 020040068
Čitalnica D 45 IN: 020040068
available - reading room
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