This study examines how parents exert productive and repressive power in influencing their children's gender socialization through consumption. We interviewed 20 parents responsible for educating 36 ...children to investigate their challenges when confronted with their children's consumption demands that deviate from gender‐appropriate norms. Under a queer feminist poststructuralist perspective, our results reveal the conflicts between parents and their children and between mothers and fathers when making consumption decisions that affect gender socialization. Our findings contribute to the consumer socialization literature by recognizing how gender norms influence parents' decisions about their children's consumption. We also shed light on the deployment of productive and repressive power tactics by parents in shaping their children's gender identity toward an “ideal” norm.
Do lar ao gabinete De Souza Queiroz, Izis Carolline; Batista Ferraz, Sofia
Revista Pensamento Contemporâneo em Administração,
11/2021, Volume:
15, Issue:
3
Journal Article
Peer reviewed
Open access
O artigo objetivou compreender o processo de socialização profissional da mulher em espaços políticos. Utilizou-se de pesquisa exploratória qualitativa, com dez entrevistas em profundidade com ...vereadoras e deputadas, realizadas por meio de roteiro semiestruturado pautado nas três fases de socialização (HUGHES; 1958; DUBAR, 2005): “Passagem através do espelho”, “Instalação da dualidade” e “Ajuste da concepção em si”. Notou-se que as mulheres imaginavam um ambiente que lhes proporcionassem debater ideais, aumentar o quórum feminino e espaço de fala. Apesar dos modelos ideais, há o acompanhamentos de aspectos negativos do modelo real, composto por burocracia, exposição, assédio e falta de credibilidade.
A maternidade na vida de mulheres cientistas têm sido tópico de constante discussão nos últimos anos com a consolidação de medida que visem a diversidade, equidade e inclusão (DEI) e o alcance de ...objetivos de desenvolvimento sustentável (ODS 5 – Igualdade de gênero). A presente pensata objetiva refletir sobre desafios vivenciados por acadêmicas e sugerir caminhos e agentes para avançar no bem-estar das mulheres. A normalização do diálogo acerca da maternidade e seus percalços favorece um ambiente acadêmico mais equilibrado e acolhedor para que se considerem formas diversas de atuação na área de estudos em negócios e marketing.
Purpose
This study aims to propose an innovative model that integrates variables and examines the influence of internet usage expertise, perceived risk and attitude toward information control on ...privacy concerns (PC) and, consequently, in consumers’ willingness to disclose personal information online. The authors also propose to test the mediation role of trust between PCs and willingness to disclose information. Trust is not a predictor of PC but a causal mechanism – considering that the focus is to understand consumers’ attitudes and behavior regarding the virtual environment (not context-specific) (Martin, 2018).
Design/methodology/approach
The authors developed a survey questionnaire based on the constructs that compose the proposed model to collect data from 864 respondents. The survey questionnaire included the following scales: internet usage expertise from Ohanian (1990); perceived risk, attitude toward information control, trust and willingness to disclose personal information online from Malhotra et al. (2004); and PC from Castañeda and Montoro (2007). All items were measured on a Likert seven-point scale (1 = totally disagree; 7 = totally agree). To obtain Westin’s attitudinal categories toward privacy, respondents answered Westin’s three-item privacy index. For data analysis, the authors applied covariance-based structural equation modeling.
Findings
First, the proposed model explains the drivers of consumers’ disposition to provide personal information at a level that surpasses specific contexts (Martin, 2018), bringing the analysis to consumers’ level and considering their general perceptions toward data privacy. Second, the findings provide inputs to propose a better definition of Westin’s attitudinal categories toward privacy, which used to be defined only by individuals’ information privacy perception. Consumers’ perceptions about their abilities in using the internet, the risks, their beliefs toward information control and trust also help to delimitate and distinguish the fundamentalists, the pragmatics and the unconcerned.
Research limitations/implications
Some limitations weigh the theoretical and practical implications of this study. The sample size of pragmatic and unconcerned respondents was substantially smaller than that of fundamentalists. It might be explained by applying Westin’s self-report index to classify the groups according to their score regarding PCs. Most individuals affirm having a great concern for their data privacy but still provide online information for the benefit of personalization – known as the privacy paradox (Zeng et al., 2021). It leads to another limitation of this research, given the lack of measures that classify respondents by considering their actual behavior toward privacy.
Practical implications
PC emerges as an important predictor of consumer trust and willingness to disclose their data online, and trust also influences this disposition. Managers need to implement actions that effectively reduce consumers’ concerns about privacy and increase their trust in the company – e.g. adopting a clear and transparent policy on how the data collected is stored, treated, protected and used to benefit the consumer. Regarding the perception of risk, if managers convince consumers that the data collected on the internet is protected, they tend to be less concerned about privacy.
Social implications
The results suggest different aspects influencing the willingness to disclose personal information online, including different responses considering consumers’ PCs. Through their policies and legislation, the authors understand that governments must be attentive to this aspect, establishing regulations that protect consumers’ data in the virtual environment. In addition to regulatory policies, education campaigns can be carried out for both consumers and managers to raise the discussion about privacy and the availability of information in the online environment, demonstrating the importance of protecting personal data to benefit the government, consumers and organizations.
Originality/value
Although there is increasing research on consumers’ privacy, studies have not considered their attitudinal classifications – high, moderate and low concern – as moderators of willingness to disclose information online. Researchers have also increased attention to the antecedents of PCs and disclosure of information but overlooked possible mechanisms that explain the relationship between them.
Objetivo: Analisar a intenção de compra de produtos verdes por jovens, baseando-se na Teoria do Comportamento Planejado (TCP) e ampliando o seu escopo com o antecedente do Afeto Ambiental e dos ...efeitos mediadores da Atitude, da Norma Subjetiva e do Controle de Comportamento Percebido.Método: Um levantamento foi realizado com 575 respondentes entre 18 e 24 anos, e os dados foram analisados por meio da técnica de Modelagem de Equações Estruturais no software AMOS.Originalidade/Relevância: Diferentemente dos modelos de TCP comumente adotados, propõe-se um novo modelo teórico em que o Afeto Ambiental antecede o comportamento planejado, sugerindo novas mediações para explicar a intenção de compra de produtos verdes por jovens.Resultados: Os resultados mostram que o Afeto Ambiental é um forte preditor da intenção de compra de produtos verdes, sendo parte dessa relação explicada pelas variáveis cognitivas de Atitude, Norma Subjetiva e Controle de Comportamento Percebido.Contribuições teóricas: Apresenta-se um novo modelo para a análise das intenções de compra, baseado na abordagem Afeto-Cognição-Comportamento, ressaltando o papel do afeto ambiental como um fator capaz de afetar as percepções cognitivas dos jovens acerca da compra de produtos verdes.Contribuições sociais/gerenciais: Os resultados fornecem subsídios a gestores e governantes, mostrando que o afeto ambiental pode ser explorado em estratégias de comunicação e no desenvolvimento de políticas públicas, dado que as emoções e sentimentos despertados nos jovens podem superar barreiras extrínsecas (ex.: preço e percepções negativas).
The aim of this research is to identify the possible acculturation of sustainable attitudes and behaviors by ethnic groups in a developed country. A descriptive research, qualitative and quantitative ...in nature, was performed with Brazilians living in Canada. The comparison, through self-assessment, of their current attitudes and behaviors with the attitudes and behaviors they had while living in Brazil revealed that the knowledge and the feelings were already pro-environmental, but the behavior was not, and it really changed after the migration, especially with regard to waste separation and the replacement of plastic bags for their own shopping bags. This result shows that even when there already exists the willingness to adopt sustainable behaviors, the lack of norms, laws and infrastructure influences the attitude-behavior gap.
Purpose: 1. to investigate if a difference is found between university students of both countries. 2. to provide an analysis of the attitudes, intentions, and behavior of Brazilian and Canadian ...university students regarding the purchase of green products.Originality/value: The relevance includes a cross-cultural study between Brazil and Canada and its possible use as a tool for educators in the Business area seeking to develop curricula that will prepare students for future roles in management. The study may also stimulate other research on green product markets. Moreover, it should be useful to managers in developing corporate environmental management systems in large and small organizations, as well as to professionals seeking to develop marketing strategies based on the behavior of their consumers.Design/methodology/approach: Data analyses were conducted using confirmatory factor analysis and structural equation modeling.Findings: The study demonstrated the positive and direct relationship between intention and behavior. The literature notes incentives and stimuli to promote purchase behavior through features, such as quality, price, and availability. These are key factors in the relationship between intention and purchase behavior.
Purpose: 1. to investigate if a difference is found between university students of both countries. 2. to provide an analysis of the attitudes, intentions, and behavior of Brazilian and Canadian ...university students regarding the purchase of green products. Originality/value: The relevance includes a cross-cultural study between Brazil and Canada and its possible use as a tool for educators in the Business area seeking to develop curricula that will prepare students for future roles in management. The study may also stimulate other research on green product markets. Moreover, it should be useful to managers in developing corporate environmental management systems in large and small organizations, as well as to professionals seeking to develop marketing strategies based on the behavior of their consumers. Design/methodology/approach: Data analyses were conducted using confirmatory factor analysis and structural equation modeling. Findings: The study demonstrated the positive and direct relationship between intention and behavior. The literature notes incentives and stimuli to promote purchase behavior through features, such as quality, price, and availability. These are key factors in the relationship between intention and purchase behavior. KEYWORDS Consumer behavior. Purchase intention. Green products. Brazil. Canada.
Objective: This study analyzes young consumers' purchase intention of green products based on the Theory of Planned Behavior (TPB). The study expands its scope with the antecedent of Environmental ...Affect (EA) and the mediating effects of Attitude, the Subjective Norm, and Perceived Behavioral Control. Method: We surveyed 575 respondents of ages between 18 and 24 years. We used the Structural Equation Modeling technique in the AMOS software to analyze the data. Originality/Relevance: Unlike the commonly adopted TPB models, this study proposes a new theoretical model in which EA precedes planned behavior and further suggests new mediations to explain young people's purchase intention of green products. Results: The results show that EA strongly predicts the purchase intentions of green products and that part of this relationship is explained by the cognitive variables of Attitude, Subjective Norm, and Perceived Behavioral Control. Theoretical Contributions: We present a new model for the analysis of purchase, based on the Affect-Cognition-Behavior approach, and highlight the role of EA as a factor capable of influencing the cognitive perceptions of young consumers regarding the purchase of green products. Social/Managerial Contributions: The results support managers and government officials, showing that the EA can be explored in communication strategies and the development of public policies. This is because the emotions and feelings aroused among young consumers can overcome extrinsic barriers (e.g., price and negative perceptions).
Ao considerar a importância do corpo no processo de subjetivação e socialização do sujeito e assumir que suas significações transcendem sua barreira orgânica, o objetivo deste artigo é analisar a ...representação do corpo veiculada pela revista Boa Forma. Para tal, foi realizada a análise das edições 331 a 336 da revista, nos detendo na seção da Estrela da Capa. Constatouse que a representação de corpo proposta pela revista é norteada pela moral da boa forma, evidenciando o corpo como objeto privilegiado de consumo da contemporaneidade que deve idolatrado e cuidado dia após dia.
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