Purpose
This study aimed to the attributes, consequences and personal values that motivate the behavior of consumers of fruits and vegetables (FV) at local markets and how these elements are ...associated with food safety.
Design/methodology/approach
This is a qualitative research that used the laddering in-depth interview technique for data collection. Fifty interviews were conducted with consumers from Minas Gerais, Brazil. From the codification of the interview content, a hierarchical value map was constructed, showing the relationships between the attributes, consequences and values involved in the consumers’ purchasing decision.
Findings
Consumers value characteristics related to the origin of the product and the way it is produced and marketed. They seek particular benefits – such as satisfaction with the purchase, care for their health/well-being and safety when consuming food – and social benefits, such as the possibility of contributing to the local economy. Issues related to hygiene, organization, exposure and handling of products were some of the concerns reported by respondents with regard to food safety.
Research limitations/implications
It is worth highlighting the application of the laddering technique itself. Analyzing the predictive validity of the method, there is a propensity for biases linked to possible interference by the researcher, especially in the coding stage of the elements.
Practical implications
This study can be used by producers, marketing professionals and public policymakers to promote FV sold at local markets and to encourage the improvement of food safety practices.
Originality/value
The research points to five consumer segments according to the different motivations that guide their purchase behavior for local FV. In addition, a focus is given to food safety, revealing its importance in the investigated context.
Purpose: The aim of this article is to analyze the relationship between food safety and personal values in light of consumer behavior theory. Method: In this theoretical essay, this relationship is ...examined through a discussion on how consumers' subjective perceptions are influenced by their personal values in various contexts involving food safety. Findings: The debate addresses social, cultural, economic and environmental factors, considering that values are shaped through the interaction of these variables. By outlining their positioning strategies based on segments of values that are relevant to consumers, organizations are more likely to evoke favorable attitudes towards product acquisition. This includes considering external factors because they shape the formation of personal values and thus influence individuals' choices related to food and their perception of food safety. Originality: This work enriches the theory of personal values in the field of consumer behavior related to food safety by exploring the complex interplay between personal, cultural and market values. Considering personal values as a central element, the analysis presented provides insights for the development of more targeted marketing actions, effective public policies and food supply chain management approaches that meet consumers' expectations in terms of food safety.
"This is music! Campos, Alyce Cardoso; De Cássia Leal Campos, Rita; Nunes Maciel, Gustavo ...
Revista Pensamento Contemporâneo em Administração,
11/2021, Volume:
15, Issue:
3
Journal Article
Peer reviewed
Open access
This research aimed to understand how elitist thinking takes place regarding music consumption in Brazil. Fifteen music professionals were interviewed, as they were considered individuals with high ...cultural capital in the subject. The results showed that, although cultural elitism in relation to music is on the way to being softened, it is still very present in Brazilian society, being strongly supported by cultural and social issues. Even if implicitly, a notion of good and bad musical taste can be observed from the (de)valuation of certain musical styles, especially by people professionally involved in the musical world.
Purpose: To map in international literature how personal values have been addressed in the context of consumer behavior in relation to food safety.Design/methodology/approach: An integrative review ...was employed as the research method using the Web of Science and Scopus scientific databases. Nineteen empirical articles were selected and classified into five analysis categories: i) cultural context; ii) risk perception and willingness to pay; iii) sustainable consumption; iv) animal welfare; and v) differences among sociodemographic profiles. Findings: The studies focus on identifying personal values that influence attitudes and behaviors related to food safety in food consumption. They seek to understand how these values, reflected in consumer concerns about food safety, affect the categorization of foods as healthy/safe. Practical implications: The understanding of the factors that interfere with consumer relationships is crucial in the context of food safety, as it allows for the enhancement of communication strategies and policies targeted toward the consuming public. Originality/value: This study provides an integrative framework based on the analyzed literature and suggests future research perspectives to advance knowledge on the subject.
Teoria do prospecto e finanças comportamentais Campos, Rita de Cássia Leal; Silva, Amanda Fontes; Carvalho, Francisval de Melo ...
Gestão.org,
04/2024, Volume:
22, Issue:
1
Journal Article
Objetivo: Sintetizar a literatura visando explorar o estado da arte em torno da Teoria do Prospecto e das Finanças Comportamentais no contexto da tomada de decisão financeira bem como apontar novos ...caminhos de pesquisa na área.
Método/abordagem: Adotou-se como método a revisão integrativa. A busca pelos artigos foi realizada nas bases científicas Web of Science e Scopus. Foram selecionados onze artigos para a composição do corpus da pesquisa, os quais foram classificados em três categorias de análise: decisões ligadas a investimentos, tolerância ao risco na tomada de decisão e vieses cognitivos.
Contribuições teóricas/práticas/sociais: A literatura analisada confirma que, ao gerenciar informações, o decisor não se comporta de modo completamente racional, já que utiliza de métodos heurísticos para avaliar e selecionar alternativas ligadas a aspectos financeiros.
Originalidade/relevância: Este estudo fornece uma síntese do conhecimento existente e indica perspectivas futuras de pesquisa para o avanço da compreensão acerca do tema.
O objetivo deste ensaio - aplicável, descritivo, qualitativo e interpretativista - é disponibilizar conteúdo crítico para a socialização acadêmica esclarecida de alunos entrantes do mestrado em ...administração, discutindo a gênese, o alcance e as implicações das regulações e de outros elementos da estrutura do campo científico da área; sob a ótica de um conjunto selecionado de perspectivas teóricas. O material foi aplicado com resultado afiançado pelo aprofundamento das discussões destacadas ao final do artigo.
There is already a reasonable set of papers that applied sociometry and network theory to characterize the arrangement of researchers and/or research institutions underlying a specific object of ...interest, whether it be a Postgraduate Program, periodical, conference, or theoretical or technical field. If the object of interest is circumscribed, the census is reasonable and can be employed. Otherwise, you work with a fraction of the sample population. The use of such a sample has risks that, in theory, may compromise the findings. To meet this study's objectives--to evaluate the risks arising from the use of samples in co-authorship network analysis and to propose a more adequate approach than to simply disregard them--300 simulations of a co-authorship network were made, reducing it by 5, 10, 15, 20, 25 and 30% to subsequently test the extrapolation from the linear model. Results indicate that even relatively large samples can be misleading. However, it was possible to infer some of the structural characteristics of the population from the method under consideration, in such a way that this development can turn out to be an interesting resource to confer greater reliability to the research in the area.
A proposta do presente caso de ensino foi investigar o novo modelo de negócio adotado pela Marluvas Calçados Profissionais, uma das maiores empresas de Equipamento de Proteção Individual (EPI) da ...América Latina. Ainda, identificou o epicentro de inovação que norteou o processo de adoção da microfibra M Micro em substituição ao couro. Como base teórica, utilizou-se a metodologia do Business Model Generation de Alexander Osterwalder e Yves Pigneur (2011). Os dados foram coletados por meio de entrevista pessoal com os gestores. Em suma, o modelo de negócio da Marluvas estrutura-se na oferta de um calçado que obedeça as normas técnicas e apresente adicionais de conforto e design, sendo esta atividade a principal fonte de receitas. O relacionamento é do tipo “business-to-business” e conta com forte presença de distribuidores. Quanto aos custos, destacam-se mão de obra e matéria-prima. O setor financeiro da Marluvas foi o epicentro de inovação para a implementação da microfibra M Micro. Concluiu-se que a adoção da M Micro conciliou oportunidade de novos designs, maior segurança e adequação aos padrões internacionais de EPI, ampliando a capacidade de planejamento de longo prazo, dada a sua a menor oscilação de preços em relação ao couro.
This article aimed to investigate how the selection of innovative ideas occurs in women fashion industry in Belo Horizonte. The focus of the research was on the first innovation sub-process – known ...as the Front End, or front line – as it is in this process that the identification and selection of innovation opportunities takes place. The study carried out has a qualitative approach and a descriptive character. For data collection, seven semi-structured interviews were performed with managers of companies inserted in the competitive context of the fashion industry. Data were analyzed using content analysis. With the results and discussions of this research, it was possible to get a greater understanding of decision-making in the context of fashion, thus contributing to the state of the art of scientific literature and to the improvement of organizational processes in this sector. From the collected data, the Front End model of Innovation in the fashion industry was built, and it indicates that the process of selecting ideas for the development of new collections takes place in a structured way. However, despite being sequential, the process does not follow a linear flow, as the need for changes causes a 'back and forth' movement between stages. In this model, decisions involve tests, defined criteria and evaluation filters at each step of the decision-making process.
Este artigo teve como objetivo investigar como ocorre a seleção de ideias inovadoras na indústria de moda feminina de Belo Horizonte. O foco da pesquisa esteve voltado para o primeiro subprocesso da inovação – conhecido como Front End, ou linha de frente – pois é nele que ocorre a identificação e seleção das oportunidades de inovação. O estudo conduzido possui abordagem qualitativa e caráter descritivo. Para a coleta de dados, foram realizadas sete entrevistas semiestruturadas com gestoras de empresas inseridas no contexto competitivo da indústria da moda. Os dados foram analisados por meio de análise de conteúdo. Com os resultados e discussões desta pesquisa foi possível obter uma maior compreensão da tomada de decisão no contexto da moda, contribuindo assim para o estado da arte da literatura científica e para a melhoria dos processos organizacionais nesse setor. A partir dos dados coletados, construiu-se o modelo Front End da Inovação na indústria da moda, o qual indica que o processo de seleção de ideias para o desenvolvimento de novas coleções se dá de forma estruturada. Todavia, apesar de ser sequencial, o processo não segue um fluxo linear, pois a necessidade de alterações provoca ‘idas e vindas’ entre os estágios. Nesse modelo, as decisões envolvem testes, critérios definidos e filtros de avaliação a cada etapa de decisão.
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